Simca Advertising SME: Check IPO Date, Live Subscription and Key Details
Simca Advertising Limited, incorporated in 2022, is an advertising and media agency specializing in Out-of-Home (OOH) advertising with a dominant presence in Mumbai and Maharashtra. The company manages over 100 media assets, including hoardings, gantries, kiosks, and bus panels across major junctions and commercial hubs. Simca is strategically pivoting toward Digital Out-of-Home (DOOH) media, utilizing LED screens and data-driven media plans to provide high-visibility, cost-effective branding solutions for clients across the real estate, entertainment, and government sectors.
Price Range
₹174.0 - ₹183.0
Issue Size
₹58.04 Cr
Lot Size
600 shares
IPO Type
NSE SME
GMP
₹2(+1.09%)
Est. Listing Price
₹185
Estimate Profit
₹2,400
Retail Portion
35.05%
Key Metrics
Check Live GMPGMPFace Value
₹10
EPS
11.89
P/E Ratio
15.39
RoNW
38.08%
ROE
38.08%
Debt to Equity
0.02
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Timeline
IPO Opens
8 May
IPO Closes
12 May
Allotment
13 May
Listing
15 May
IPO Timeline & Listing Details
| Event | Date | Details |
|---|---|---|
| IPO Open Date | 8 May 2026 | Subscription starts |
| IPO Close Date | 12 May 2026 | Subscription ends |
| Allotment Date | 13 May 2026 | Allotment |
| Listing Date | 15 May 2026 | Listing |
Investment Categories
| Category | Lots | Amount |
|---|---|---|
Individual | 2 | ₹2,19,600 |
SHNI (Min) | 3 | ₹3,29,400 |
SHNI (Max) | 9 | ₹9,88,200 |
BHNIAbove ₹10,00,000 | 10 | ₹10,98,000 |
IPO Reservation Details
| Category | Reservation |
|---|---|
| QIB (Qualified Institutional Buyer) | 30.77% |
| NII (Non-Institutional Investor) | 34.18% |
| SHNI (Small Non-Institutional Investor) | 10.82% |
| BHNI (Big Non-Institutional Investor) | 21.64% |
| Retail | 35.05% |
| Market Maker | 5.01% |
| Total | 100.00% |
IPO Objectives
- Purchase and installation of LED ('Light-emitting diode') screens to expand the digital advertising portfolio (₹12.72 Cr).
- Funding for strategic collaboration with Capital World Media Services (CWM) for the monetization of 20 LED screens (₹5.00 Cr).
- Funding incremental working capital requirements (₹23.50 Cr).
- General corporate purposes.
Strengths
- The company manages a Prime Inventory of over 100 high-traffic OOH media assets, strategically concentrated in the Mumbai Metropolitan Region (MMR).
- It is executing an Aggressive Shift to Digital (DOOH), expanding into high-margin LED screen segments to enable dynamic and interactive content delivery.
- The business exhibits Exceptional Financial Efficiency, boasting a massive RoCE of 76.57% and a nearly zero debt-to-equity ratio of 0.02.
- It maintains a Marquee Client Base, fostering strong long-term relationships with government agencies, real estate giants, and top-tier advertising firms.
- The firm is led by Experienced Management with significant technical and creative expertise, providing a competitive edge in campaign execution.
Weaknesses
- There is significant Geographic Concentration, with operations heavily centered in Mumbai and Maharashtra, making it vulnerable to regional policy shifts.
- The company faces High Competition in a fragmented market, competing directly with established national players like Bright Outdoor Media and local unorganized firms.
- The business has high Regulatory Sensitivity, as OOH advertising is subject to evolving municipal norms and strict hoarding safety regulations.
- It carries Limited Historical Track Record as a consolidated entity, having been incorporated only in 2022, which may affect investor long-term visibility.
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Financial Performance
| Period Ended | 31 Dec 2025 (9M) | 31 Mar 2025 | 31 Mar 2024 | 31 Mar 2023 |
|---|---|---|---|---|
| Assets (₹ Cr.) | 57.96 | 36.67 | 19.8 | 6.07 |
| Revenue (₹ Cr.) | 78.16 | 75.09 | 49.31 | 11.96 |
| PAT (₹ Cr.) | 10.68 | 9.98 | 5.78 | 1.57 |
| Net Worth (₹ Cr.) | 28.05 | 17.37 | 7.39 | 1.62 |
Peer Comparison
| Company | P/B Ratio | P/E Ratio | RONW (%) | Net Worth (₹ Cr.) |
|---|---|---|---|---|
| Simca Advertising Limited | 5.74 | 15.39 | 38.08% | 28.05 |
| Bright Outdoor Media Ltd | 5.34 | 45.19 | 11.59% | 164.55 |
Subscription Details
Daily Bids Status
| Category | Day 1 | Day 2 | Day 3 |
|---|---|---|---|
| QIB | 1.84x | 6.5x | 101.08x |
| NII | 0.52x | 3.05x | 81.54x |
| S-HNI | 0.17x | 2.69x | 60.22x |
| B-HNI | 0.69x | 3.22x | 92.2x |
| RII | 0.24x | 4.24x | 70.89x |
| Total | 0.65x | 4.19x | 80.87x |
Overall Subscription Statistics
| Category | Shares Offered | Shares Bid | Bid Amount (₹ Cr) |
|---|---|---|---|
| QIB | 4,87,800 | 4,93,05,000 | 902.28 |
| NII | 10,29,600 | 8,39,54,400 | 1,536.37 |
| Small NII | 3,43,200 | 2,06,65,800 | 378.18 |
| Big NII | 6,86,400 | 6,32,88,600 | 1,158.18 |
| RII | 10,56,000 | 7,48,59,600 | 1,369.93 |
| Total | 25,73,400 | 20,81,19,000 | 3,808.58 |
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Company Details
- Simca Advertising Ltd.
- Bungalow No C-6, Swami Samarth Nagar, Roshanlal Nagar, 3rd Cross Lane, Andheri (W), Mumbai, Maharashtra, 400053
- 022 - 2633 5055
- investor@simcaadvertising.com
- https://simcaadvertising.com/
Registrar Details
- MUFG Intime India Pvt.Ltd.
- +91-22-4918 6270
- simca.smeipo@in.mpms.mufg.com
- https://in.mpms.mufg.com/
Frequently Asked Questions
What is the primary vertical for Simca Advertising?
The company specializes in Out-of-Home (OOH) advertising, providing hoardings, LED screens, and bus shelters across major traffic hubs in Mumbai.
When does the Simca Advertising IPO close?
The IPO closes for subscription today, May 12, 2026.
What is the current Grey Market Premium (GMP) for Simca Advertising?
As of May 11, 2026, the GMP is approximately ₹30, indicating a potential listing price of ₹213 (~16% listing gain).
What is the minimum investment for retail investors?
Retail investors must apply for a minimum of 2 lots (1,200 shares), requiring an investment of ₹2,19,600.
How much was the IPO subscribed as of Day 2?
The IPO saw healthy demand, getting subscribed 4.19 times overall as of May 11, with the QIB portion at 6.50x and Retail at 4.24x.
Where will the shares list and when?
The shares are proposed to list on the NSE SME platform on May 15, 2026.
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